CEO, speaker, host, writer, coach. These are just a few words that describe Celia Ward-Wallace (Bruin story since ’98) but truly making an impact takes more than words. Her journey exemplifies this through social enterprises, food justice, and community empowerment.

South LA Café, South LA Market, and the South LA Café Community Foundation are the hallmarks of this commitment. These remarkable initiatives champion food justice and ensure access to fresh, healthy, and affordable food in underserved areas, while providing a place for community and support during difficult times, like the recent L.A. wildfires.

As a coach, Celia shares her expertise with over 1,000 entrepreneurs, nonprofits, and brands, helping them create impactful businesses. Her story of impact shows how true Bruin values can make a real difference and inspire others to find purpose.