Trina Roffino '94

Trina Roffino '94 has been promoted from president to CEO of TMA, an ad agency known for work on State Farm, Wendy’s, Frito Lay and many other household names.

“During her time as President, Trina has been instrumental in transforming TMA from a transactional agency known for sports marketing and promotions to a business partner steeped in creative strategy and execution across all consumer passion points,” said Andrew Robinson, who previously held the chief executive title and has been elevated to the new role of Executive Chairman. “You can see it in the new clients we have attracted and the multiplatform work we are delivering across our businesses. Promoting her to CEO not only recognizes her contributions, but positions TMA to build on this momentum.”

Roffino is the third CEO in the agency’s 30-year history. As president, she oversaw significant organic growth by building a customer-centric culture that drives innovation for every client while prioritizing the growth and enrichment of talent and partners. Prior to being named President, Roffino, a political science major at UCLA, served as TMA’s chief client officer.