Uncover Your Authentic Personal Brand With Alicia Anagnostou '96

Uncover your authentic personal brand through review and reflection on the life stories that make you who you are. Recall two or three pivotal moments in your life and work through a visualization exercise to understand the values that continue to resonate with you today. Understanding your individual stories is the first step in identifying and articulating an authentic brand in both life and in the workplace.

The session will address:

• What makes a personal brand authentic?
• What is the difference between a personal brand and an authentic personal brand?
• What are the elements of an authentic personal brand?
• What role does story play in building an authentic personal brand?