Introducing Our New Logo

E

very Bruin has a story. Whether it’s a story of struggle or success, of growth or giving back, each journey is unique and very often life defining. Together, these stories give power and strength to the collective. They inspire, they illuminate, they enrich our understanding of our Bruin identity and diversity. The narratives of all 660,000-plus alumni cannot be told all at once, but with a renewed focus on what makes each person extraordinary, we boldly proclaim to every UCLA alum, “We see you!"

This logo is the visual identity of our alumni community, representing the connectedness of each one of our living alumni to UCLA. Intended to convey a colloquial, friendly, approachable vibe, it’s a call for Bruin camaraderie and engagement. The singular, gender-inclusive and commonly used term “alum” speaks to you as an individual, providing a contemporary update that honors your personal and professional needs, and contributions to the community. Simply put, we’re here to tell your Bruin story. 

Our new logo and visual identity will be rolled out throughout the coming months. A lot of exciting things are in the works, which we look forward to sharing with you soon.

---

Recent Articles