Big Ten Alumni Relations Institute at UCLA

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he 2025 Big Ten Alumni Relations Institute (BTARI) was hosted by UCLA from July 21–23, and was a significant moment for the Bruins as UCLA capped its first year in the Big Ten Conference. Held at the James West Alumni Center in Westwood, the three-day gathering brought together alumni relations professionals from across Big Ten institutions for a dynamic blend of idea-sharing, leadership development and community building.

The two-day conference fostered a collaborative and forward-thinking atmosphere focused on strengthening alumni engagement. Sessions explored key themes such as inclusive community building, data-driven strategies, digital outreach and volunteer mobilization. Attendees participated in hands-on workshops, peer-led discussions and networking opportunities that encouraged knowledge sharing and practical takeaways.

Highlights included focused conversations around football fan engagement, the evolving nature of alumni identity, and integrating equity and inclusion as a sustained practice. Informal social gatherings and campus tours rounded out the program, offering space for reflection, relationship building and a renewed commitment to advancing alumni relations in meaningful and innovative ways.

Throughout the conference, speaker insights, peer-led panels and interactive workshops consistently emphasized four key themes: the strategic power of storytelling, the importance of data and measurement, the necessity of equity as a guiding framework, and the value of informal connection in building long-term collaboration.

The energy of UCLA’s inaugural BTARI was both aspirational and pragmatic. It provided attendees with fresh tools, practical case studies and strengthened peer relationships that will help shape the future of alumni engagement across the Big Ten.

UCLA’s hosting of this first-ever BTARI was not just a milestone in the school’s Big Ten debut, but also a meaningful affirmation of the vital role alumni professionals play in sustaining institutional values and amplifying impact. As the conference closed, it left participants energized and equipped to carry forward this momentum at their home campuses.

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