Joe '93 and Whitney, MBA '05, Novak

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Atlanta's Joe Novak '93 and his wife, Whitney, MBA '05, owners of Kazoo Toys, will celebrate their store's 10th anniversary this month. The Buckhead Business Association’s business of the year in 2018, Kazoo Toys has provided the community with a curated selection of premium toys that allow for educational opportunities, as well as fun.

Though challenged during the pandemic, Kazoo Toys was able to remain open as an essential business — “for parents’ sanity,” says Joe — but also branched out into weekly surprise deliveries to help give those stuck at home something to look forward to each week.

Joe sits on several ASTRA (American Specialty Toy Retailing Association) committees and the store is a member of The Good Toy Group. Whitney, who left her position as COO at Mathnasium to keep the business growing, is, says Joe, "now basically the C-Suite." The Novaks, along with daughter Sierra, still love to get back to Los Angeles to see friends, family and dine at Gilbert's El Indio.