Joy Chen '23

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Joy Chen '23 is a multi-disciplinary designer with a practice focused on brand, graphic and illustration design. Interested in the intersection of technology and design to foster storytelling, her work spans industries with clients and brands such as Instagram, YouTube, NASA Jet Propulsion Laboratory, Graza, Coach New York and more. Honored recently by AdAge at their NextGen marketing conference in New York as one of “24 Gen Z’ers to Watch in Marketing,” Chen credited her experience on the UCLA Student Affairs media team as crucial to her early career success.

From the AdAge website:

For the “Poppi World” activation in New York last fall, Chen co-led the art direction behind all the eye-catching cherry-themed posters, digital displays and other red and maroon decor covering every surface of the buzzy beverage brand’s pop-up space.

She created one of the digital designs that appeared across many of the social media posts from the event: a three-dimensional cherry logo spinning on the screen behind rapper 50 Cent during his surprise performance at the pop-up’s opening night. She also played a large role in designing an interactive digital replica of the pop-up space for those who couldn’t attend the real-life event.

Before starting her role at Poppi, Chen helped fashion brands such as Simkhai and NiiHai create and launch their first AR filters and spearheaded the strategy and design of Sweetgreen’s April Fool’s campaign revolving around a fake dental kit with salad dressings for toothpaste.