Mark Kapczynski '93

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A new book by Mark Kapczynski '93, "Everyone Sells (Including Ai): How to Influence Anyone, Anywhere, Anytime," was published in January.

The book is described as revealing "what truly drives decisions: human psychology, clarity, trust, and timing—then shows how modern tools, including AI, can amplify your ability to persuade without losing authenticity.

"...you’ll learn how to communicate with confidence and precision, build trust faster in a distracted world, influence across cultures, channels, and contexts, use AI to strengthen not replace human connection and turn everyday interactions into meaningful outcomes."