Anastasia Ali, MBA '14

The Walt Disney Company has named Anastasia Ali, MBA ’14, to the position of Vice President, Enterprise Commercial Inclusion Strategy, reporting to Jill Estorino, president and managing director, Disney Parks International, and the company’s executive champion of the Black consumer experience team. Ali will develop and manage a comprehensive, enterprise-wide strategy that deepens The Walt Disney Company’s relationship with Black consumers, in partnership with existing marketing and commercial business leads. She begins her new role on Aug. 22.

“As we continue to build on our rich legacy of storytelling and inclusion, I am thrilled to bring Anastasia on board to lead our company-wide strategy driving culturally relevant engagement and content,” Estorino said. “Anastasia’s unyielding focus on our consumers, putting them at the heart of every decision we make, is critical to deepening our relationship with new and existing audiences.”

In addition, Ali will provide thought leadership by maintaining an ongoing pulse on Black communities through both traditional research and culturally relevant ways of listening and relationship building, normalizing reciprocity as a standard practice.

“To me, what makes Disney magical is its people: those who create the magic and those who consume it,” Ali said. “Working alongside the brightest minds in entertainment, I look forward to furthering our company’s commitment to the Black consumer. Together, we will not only reflect our diverse cultures but also inspire engagement through the variety of content, experiences and products that Disney offers. I’d like to thank the Disney Studios Content marketing leadership team – Asad Ayaz, Samantha Rosenberg, Ryan Stankevich and Martha Morrison – for preparing me to take on this extraordinary responsibility. It is with deep humility that I step into this new role.”

A dynamic and results-oriented marketing strategist with more than 15 years of media and entertainment experience, Ali most recently served as the vice president of marketing for Disney Studios Content. She joined the company in 2013, and has developed custom marketing campaigns for dozens of Disney films and series for theatrical and Disney+, including "Aladdin," as well as Marvel Studios’ "Black Panther," "What If…?," and "Ms. Marvel." She also led the multicultural marketing campaign for the Oscar-winning Disney and Pixar film, "Soul." Ali co-founded Disney’s Black Employee Resource Group, The Bond, and Studio Marketing’s inaugural Center of Excellence for multicultural marketing, rePRESENT. Additionally, for the past five years, Ali has led strategy and execution for the Studios’ sponsorship of ESSENCE Festival of Culture.

In addition to her MBA, Ali holds a bachelor of arts degree with honors from Brown University.