Mitra Best '87

Mitra M. Best graduated from UCLA with a degree in Computer Science and Linguistics and is currently the U.S. Innovation Leader at PricewaterhouseCoopers (PwC) where she leads the disciplined approach to inspire and advance innovative ideas around developing new business models, platforms, and market opportunities that extend the boundaries of professional services.

She leads teams that co-create solutions across the organization and through prototyping, leveraging emerging technologies and applying agile methodologies, aspire to shape the future of PwC and its clients.

A major part of Best’s effort is focused on promoting an idea-driven culture — top-down and bottom-up — where actionable ideas and entrepreneurial thinking are not only supported, but rewarded. Through fostering this mindset, Best has helped reinvent the culture at PwC – making it clear that big ideas don’t only start in the boardroom, but instead can come from anywhere and from anyone.

As a thought leader in innovation, Best takes an active role in contributing to and shaping conversation in this space. She is a frequent speaker and panelist at conferences, promoting innovation, collaboration, entrepreneurship, education, and public/private partnerships.

In addition to serving on the board of UCLA Alumni Association, Best serves on the boards of Start-Up UCLA, Colorado Innovation Network, University of Pennsylvania Advisory Council, American Heart Association Go Red For Women, Los Angeles Mayor’s Council on Innovation & Industry, and Facing History & Ourselves.

Best is a Gold Legacy member of the Alumni Association.