story of now: a simple framework for seizing your 2026
Listen below to UCLA Anderson alum Brian Dubow '23 share his story of now -- an invitation to notice the moment you’re in and choose how you want to live it.
“I’ve learned in life that the path unfolds as we walk on it. You have to be willing to take the first step and pair that with a bit of trust in yourself and faith in the world.”
-Brian Dubow '23
As the clock struck midnight, I realized how quickly the past year had come and gone. In the blink of an eye, it was January 1, 2026: a new year full of infinite possibility, waiting to be claimed. The question was: how would I claim it?
One of the greatest gifts we can have in life is a sense of urgency: the awareness that time is limited, that we don’t have forever, and that we are living in what will one day be called “the good old days.” It’s only when we truly understand this that we begin to live fully.
That perspective didn’t come naturally to me. Before becoming a happiness and performance coach, I was a CPA who spent years working as deals consultant at a big four accounting firm. On paper, everything looked right, but intuitively, something felt off. Choosing to step away from that path eventually led me to UCLA Anderson, where I earned my MBA and began asking deeper questions about how we define success, fulfillment, and a life well lived.
Urgency grew out of those questions. It forced me to take an honest look at how I was investing my time. It pushed me beyond dreaming and into action, challenging me to stop waiting for permission and to start living in closer alignment with my most authentic self.
A Simple Framework for Seizing 2026
At the start of this new year, I urge you to choose urgency. Not the kind of urgency that asks you to add more to an already full plate, but an urgency that asks you to act on what matters most. To stop postponing the things your soul is already asking for, and to loosen your grip on what the world expects.
That clarity came when I stopped overthinking and started acting, guided by three simple ideas that have shaped how I approach time, gratitude, and action.
I’ve come to think about urgency through three simple ideas. They are not revolutionary, but they are grounding and they have helped me move from intention to action.
Many of those insights took shape during my time at UCLA Anderson. Being surrounded by driven, high-achieving people forced me to look honestly not just at what I was accomplishing, but at how I felt while accomplishing it. That reflection eventually led me to build a career focused on helping others reconnect with what makes them feel alive through coaching, speaking, and teaching. It also led me to co-create a course at UCLA Anderson called Alive, where we help students explore their values, intuition, and personal definitions of success beyond titles and timelines.
1. Recognize that you’re already living part of the dream
If you have your health, a roof over your head, and at least one person who truly cares about you, whether a family member, a friend, or a partner, then life is already pretty good.
It is easy to lose sight of that while running on the hamster wheel. We tell ourselves we will be happy once we land the next promotion, buy the faster car, or move into the bigger house. But happiness does not arrive all at once. It accumulates when we take time to notice what is already here.
I was recently asked, “What would it take for you to be living your dream life?” I paused, and then it hit me: I’m already living the dream I imagined five years ago. Since then, I’ve earned my MBA, built a successful coaching and speaking business, completed an Ironman, traveled the world, and built a meaningful relationship with my partner. And still, I want more. That’s because the goalposts of success are always moving, expanding to include the next achievement, the next milestone. But I’ve come to believe that many of us spend so much time chasing the dream that we miss this truth: we’re already living it. Gratitude and presence help me remember how much is already here, and that this, right now, is the dream.
Practicing gratitude is not about lowering ambition. It is about grounding yourself long enough to recognize that much of what you are chasing is already present in some form.
As Robert Brault once wrote, “Enjoy the little things, for one day you may look back and realize they were the big things.”
2. Accept the truth about time
None of us are getting any younger, and time is not slowing down.
We have all known someone who worked tirelessly at a job they disliked, promising themselves they would start living once they retired. That story weighed heavily on me as I considered my own path. Choosing to leave a stable consulting career to start my entrepreneurial journey while pursuing an MBA at UCLA Anderson forced me to confront the reality that waiting for the perfect moment is often just another form of delay. The time is never right, and stepping onto the pathless path will always feel uncomfortable. But sometimes we have to choose what makes us feel alive over that which makes us feel comfortable. I made that choice, partially out of fear of anticipated regret. A fear of looking back on my deathbed one day wishing I had taken the chance.
Death is the one thing we all share, yet it is the thing we avoid thinking about most. Instead of fearing it, I have learned to let it sharpen my focus. We cannot control how long we are here, but we can choose how we spend our days. That realization pushed me to make changes before I felt fully ready, rather than postponing life for a future that was never guaranteed.
When you zoom out and look honestly at your weeks, months, and years, ask yourself: Am I proud of how I am spending my time?
As Tom Cruise put it simply, “Someday is a dangerous word. It is really just a code for ‘never.’”
3. Don’t wait
Do not wait to book the trip.
Do not wait to sign up for the race.
Do not wait to tell people you love them.
Do not wait to ask for the promotion.
Do not wait to write the book.
Do not wait to start the company.
Do not wait to leave what no longer serves you.
Do not wait for permission.
Do not wait to live authentically.
If you are waiting, it is probably because you are scared. Scared of failing. Scared of being judged. Scared of not living up to your potential. Or sometimes, scared of what happens if you do.
Staying on the familiar path is easier. But easier does not always mean better.
Do not wait to do the thing you already know you are meant to do. If it excites you and scares you at the same time, you’re probably on the right track!
When I signed up for my ultra-marathon on January 1st, I had no idea how to accomplish this goal, and I still don’t know for sure that I can do it, but I trusted that I could figure it out. My next call was to a running coach to help me build a training plan and hold me accountable for bringing this goal to life.
When I started my business, I had no idea what I was doing. I didn’t know where my next client was coming from and I made tons of mistakes. But each of those mistakes were valuable lessons that got me closer to my next win.
We tend to get caught up in the logistics and paralyzed by the uncertainty. We want to have all the answers before we take the first step. But I’ve learned in life that the path unfolds as we walk on it. You have to be willing to take the first step and pair that with a bit of trust in yourself and faith in the world.
One of the most important lessons I’ve learned is that no one figures this out alone. There’s a direct correlation between how much help we ask for and how much success we achieve.
As Steve Jobs said, “Your time is limited, so do not waste it living someone else’s life.”
If you’re reading this, you’re likely part of the Bruin network—one of the most thoughtful, driven, and accomplished communities I know. Don’t wait to ask for help. Don’t wait to reach out. Don’t wait to lean on the people who’ve walked this path before you.
And if you’re someone who’s achieved a version of success but still feels like there’s more—more presence, more purpose, more joy—I’ve been there too. That’s why I do this work.
This is your reminder: the life you’re imagining is closer than you think. But it won’t wait forever.
You can learn more about my work as a happiness / life coach and keynote speaker at Hit of Happiness or reach me at brian@hitofhappiness.com. I’d love to support you or your company in unlocking happiness, gaining clarity and reaching your potential!
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