2018 Digital Media and Marketing Networking Night Participants
Scott Bishoff ’99
Vice President of Media, Fox Films
Scott Bishoff is currently vice president of media at Fox, overseeing digital media for all theatrical films. Prior to Fox, Scott led strategy and digital media at Maxus and OMD for top companies including Universal Pictures, Activision, Pepsi and PlayStation. He has been a part of numerous successful launches and award-winning teams, highlighted by a Grand Effie win for “Call of Duty” in 2013.
Matt Bogen ’83
Copywriter and Associate Creative Director, Deutsch
Matt Bogen’s current responsibilities include creating content across all media, from television and print to digital and social. During his career, he’s worked at a variety of agencies as both a creative director and a writer, including Chiat/Day, Saatchi and Saatchi, Team One, Phenomenon and Weber Shandwick.
His client experience includes Adidas Golf, Red Bull, Wells Fargo, Toyota, Lexus, Nissan, Nike, The DCCC, MoveOn.Org, DIRECTV, Doubletree Hotels, Aetna, Carl’s Jr., Hardee’s, Covered California and Universal Studios, as well as dozens of others. His work has been honored with numerous awards, including a Cannes Gold Lion and a Clio. He co-created the “Liar” campaign for Isuzu, which was named one of the top 100 campaigns of the 20th century by AdAge.
Ben Bordofsky ’15
Digital Producer, Meed
After receiving degrees in cognitive science and sociology, Ben has spent his three years accumulating an array of knowledge and experience in areas such as search engine optimization, pay-per-click, social media, project management, web development, design and content management. He has worked for two digital marketing agencies and is currently working in the marketing department for Meed, a financial technology startup based in Santa Monica.
Jeffrey Dinh ’08
Manager, Digital Marketing & Analytics, Disney/ABC Television Group
Jeffrey Dinh graduated with a B.A. in political science. He currently works at Disney/ABC Television Group where he leads digital content strategy for Radio Disney, Radio Disney Country and Radio Disney Junior. His dynamic position bridges the space between creative content development and data analysis to execute successful digital marketing campaigns. In addition to his passion for the entertainment industry, his career has spanned the tech, non-profit and government sectors.
While at UCLA, he worked as a counselor on the UCLA Orientation Program and was a member of the Student Alumni Association and Dance Marathon Committee. Since graduation he has served on the UCLA Young Alumni Development Council and volunteered as a mentor in the UCLA Alumni Mentor Program.
Kim Getty ’95
President, Deutsch Los Angeles
As president of Deutsch Los Angeles, Kim Getty leads a world-class team of entrepreneurial thinkers who roll up their sleeves to help businesses grow. Since joining Deutsch in 2003, Kim has been instrumental in building the agency into one of the most innovative creative shops on the west coast. During her tenure at Deutsch, she has driven the development of new practice areas for the agency, including experiential marketing, music and public relations. She works across all agency clients including Volkswagen, Target, Taco Bell, DPSG, Georgia-Pacific and 7-Eleven.
Committed to nurturing young talent, Kim serves as an adjunct professor at USC’s Annenberg School and also sits on the board of The Grady College of Journalism and Mass Communication at the University of Georgia. Kim has been recognized as one of the most powerful women in advertising by Business Insider and a top Los Angeles executive by the Los Angeles Business Journal and has earned the American Advertising Federation’s Mosaic Award for Industry Career Achievement. She is also a regular contributor to Fortune and Entrepreneur.
Kim has also facilitated the development of Deutsch Good, the agency’s corporate social responsibility platform.
Amanda Hoskinson ’15
Creative Producer, CBS Television Corporation
After graduating from the world arts and culture department, Amanda Hoskinson works in digital and social media production for CBS Television Corporation. In addition to her work at CBS, she maintains MediaMandy Agency (@mediamandy_agcy), the agency that she launched while a student at UCLA. She’s looking forward to a future full of travel, creativity and sharing the love.
Lee Ann Jackson ’89
Social Media Manager and Senior Marketing Strategist, Ambassador Advertising Agency
Ambassador has over 50 years of experience serving non-profit radio broadcast organizations in marketing, production and audio distribution as well as creative development and consulting on communication strategies which include social and digital media.
In a 27 year tenure at the agency, Lee Ann has represented nationally recognized non-profit organizations such as the Billy Graham Evangelistic Association. Lee Ann serves as a marketing and social media specialist creating national media campaigns for organizations with primary emphasis on radio placement, on-air promotion and integration of social media strategies. Specialties include brand development, script writing, creative PR and marketing campaigns along with social media engagement. Lee Ann’s career has involved international travel to aid in radio agency vision casting in Ecuador and leading Social/Digital Media Conferences in Ukraine.
Brenda Lienh ’16
Digital Marketing Consultant, Accenture Interactive
Brenda is currently a digital marketing consultant with Accenture Interactive, where she works across disciplines to help clients launch large marketing campaigns and web products. Prior to joining Accenture in January 2017, she spent a year as an licensing undergraduate associate with The Walt Disney Company. Throughout her undergrad years, Brenda interned at companies such as Disney, NBCUniversal (E! Entertainment, Universal Studios Hollywood), Snapchat and the Daily Bruin. She credits UCLA and her internships for helping her develop her multifaceted background in digital/integrated marketing, public relations, brand management and licensing throughout several different industries (technology, entertainment and travel/parks and resorts).
Executive, Digital Media and Events, United Talent Agency (UTA)
Natalie Novak helps steer the careers of globally recognized digital creators, advises owners/operators of large-scale consumer and business events and works to build new events from the ground-up, with an eye towards creating valuable new experiential brands that generate recurring revenue opportunities as well as significant institutional value.
Collectively, Natalie’s clients boast over 154 million fans across various social media platforms. She has helped grow their digital careers through sponsorships and endorsements, content licensing and windowing and original digital programming efforts including brokering multiple YouTube Red Originals projects. Natalie also helps oversee Keywords Press (in partnership with Simon & Schuster), a publishing imprint built specifically for digital creators.
Natalie advises the Consumer Electronics Show, helping it grow substantially as a result of new programs and initiatives targeting the entertainment and marketing communities. Similarly, she advised Advanstar (now UBM), the owners/operators of Licensing Expo (the largest licensing show in the world) in creating programs bringing together the traditional licensing and retail worlds. For the past six years, she has helped manage VidCon’s business development and sponsorship sales, during which time the event grew to over 33,000 attendees, expanded internationally, and incorporated over 75 and partners and sponsors in 2017.
Natalie serves as a founding member of the UCLA Entertainment Industry Advisory Cabinet, is a mentor for Startup UCLA, is a member of the Streamy Awards Blue Ribbon Panel and a member of Women in Influencer Marketing (WIIM). Natalie joined UTA after graduating from Southern Methodist University, where she received a dual B.A. in sociology and corporate communications and public affairs.
Tatum Pollard ’15
Marketing Director, NVE Experience Agency
Tatum June is the marketing director for NVE Experience Agency, an experiential marketing agency and event production company based in Los Angeles and New York. Tatum manages all strategic programming for the multimillion dollar agency, which delivers world-class programs for clients such as Amazon, Hennessy, Tinder, Twitter and NBCUniversal. She works across the agency’s core divisions, event production, brand strategy, custom-fabrication and experiential design, to position NVE as the leader of the next generation of experiential marketing and brand-owned events.
Totran Radke ’07
Digital Marketing Strategy Consultant, Self Employed
Totran Radke is a digital marketing professional with over 10 years working at tech and marketing agencies as well as entertainment and ecommerce companies. She is currently a digital marketing strategy consultant to a tech startup and a market research company. She is passionate about implementing strategic marketing plans, cutting-edge tools and emerging cloud technologies to drive digital transformation, personalization and innovation. As an undergraduate at UCLA, Totran majored in political science, worked at the UCLA School of Law and held internships at a tech startup and at Sony Pictures Entertainment. She also holds an MBA from Mount St. Mary’s University with a project management emphasis and is a certified associate of project management from the Project Management Institute.
Leah Titus ’12
Director, Social Media, Home Brew Agency
Leah Titus manages social media campaigns for films by Disney, Sony, Warner Bros., Universal, Netflix and more. Some of Home Brew Agency’s current and recent campaigns include “Lego Batman,” “Hotel Transylvania 3,” “Ready Player One,” “Justice League,” “Paddington 2,” “Moana” and “Happy Death Day.” Her day-to-day includes working closely with graphic designers, illustrators and motion artists, strategizing campaigns, brainstorming, copywriting and managing daily communication with studio clients. She earned a B.A. in mass communication with a minor in film, television and digital media at UCLA. When she’s not at the office, she spends her time traveling, at music festivals, fire spinning and working on art projects.
Garima Verma ’15
Assistant Manager, Digital Marketing, Paramount Pictures
Garima Verma graduated with a double major in communication studies and psychology and is currently working in marketing at Paramount Pictures. During her time at UCLA, she was involved with various student organizations and community service groups in addition to internships at NBCUniversal and The Walt Disney Company. At Paramount Pictures, she works as an assistant manager in the digital marketing department where she develops campaigns utilizing traditional social media platforms along with cutting-edge digital technology for theatrical titles including “Mother,” “Annihilation” and “Mission: Impossible.” Prior to her current position, she worked in digital marketing for ABC on shows and events including the Oscars and “Speechless” and for Freeform (formerly ABC Family) on shows including “Pretty Little Liars” and “Shadowhunters.”