Thirty years ago all you needed was an acceptance letter and $3,000 to embark on a journey that would change your life. Today, the 8,000 brilliant incoming freshmen will need ten times that amount.
That’s why we launched one of the largest crowdfunding campaigns of its kind. The goal of the UCLA Alumni Spark Campaign was to raise 1,500 gifts totaling $250,000 for student scholarships in March.
Since 1936, the UCLA Alumni Scholarships Program has provided financial support to students who embody excellence, optimism and pride. Applications are coming in and alumni volunteers are signing up, all in preparation for the Alumni Scholarships National Finals in April.
Spark is UCLA’s online crowdfunding platform aimed at providing critical fundraising support for innovative projects by UCLA faculty and official student organizations.
Crowdfunding is the process of asking many donors to give whatever they can to raise a specified amount (typically referred to as a goal) during a specific time period (typically referred to as a campaign) via digital platforms (e.g. email, social media, websites) to ultimately fund a project or initiative.
Different than most crowdfunding efforts, the UCLA Alumni Spark Campaign was a pilot program that provided a space for UCLA Alumni networks and organizations to raise funds for their scholarships by leveraging the power of crowdfunding.
The networks that participated in this effort included:
Gold Shield Alumnae
UCLA Latino Alumni Association
Pilipino Alumni Association
Conejo Valley Alumni
Inland Empire Alumni
Las Vegas Alumni
New York Alumni
Rose Bowl Alumni
San Diego Alumni
Washington DC Alumni
Westside LA Alumni
Alumni Scholars Club
Student Alumni Association
Thanks to the work of the 54 volunteers nationwide leading the 17 teams that participated in this effort, the UCLA Alumni Spark Campaign received:
838 gifts totaling $447,699 for the Alumni Scholarship Program!
In true crowdfunding spirit, each person who donated exemplified #BruinsGive, and every donation to the campaign helped.
Sean P. Fox