Introducing the Bruin Promise

F

iat lux — let there be light — the motto of the University of California symbolizing its role in lighting the way in the pursuit of knowledge, creativity and truth. To this end, UCLA is shining a light on its enduring presence in the lives of alumni, enlightening Bruins through every stage of life. A new portal has been created that provides you with unlimited access to UCLA’s vast resources and offerings. Introducing the Bruin Promise.

The Bruin Promise is…

A Philosophy

The idea was conceived by UCLA Chancellor Gene Block years ago, inspired by a colleague who told him about a newly formed automobile company that offered a lifetime warranty. He thought, “Why don’t we offer alumni a lifetime warranty? Even after you graduate, we’ll be with you forever.”

The old adage “Once a Bruin, Always a Bruin” is taken a step further, promising that educational opportunities available to students will also be made available to alumni.

For Ann Wang ʼ13, president of the UCLA Alumni Association, it means that “learning both in the classroom and out of the classroom doesn't stop when you graduate, but rather continues in every stage of your life. That's the Bruin Promise, that we as UCLA and as the Alumni Association are here for you.”

A Hub for Experiences

The Bruin Promise website serves as repository for hundreds of UCLA experiences: events, lectures, research, media, publications, etc. It holds a varied and dynamic trove of content from UCLA departments, centers and institutes, which then serve as pathways to take deeper dives into specific subject matters ranging from climate science to cancer research to music innovation and much more.

The site allows you to choose your own adventure beginning with four overarching categories: Arts & Culture, Career & Professional Development, Health & Wellness and Lifelong Learning. Search filters also allow you to sort through colleges and organizations, content types or use a keyword search. The dynamic functionality of the site means that each visit features a different slate of experiences, exposing you to more of UCLA’s diverse offerings.

A Bridge

Every worthwhile partnership is mutually beneficial. This two-way bridge extends educational access to alumni, while strengthening the connection and involvement of alumni to the UCLA community. When alumni are engaged with UCLA, they bring unique advantages, including recruiting students, serving on volunteer boards, connecting academia with industry or becoming mentors to younger Bruins. The contributions of alumni are innumerable.

Likewise, lifelong access to UCLA’s educational resources and opportunities is a tremendous benefit for those wishing to take advantage. Acquire more education and training to advance your career interests. Build on your professional network and generate business leads. Learn the latest research in child psychology or the aging process as you navigate caring for young or elderly dependents. The possibilities are endless when a strong bond is built between alumni and its alma mater. 

A Starting Point

This is phase I, a prototype, an unfinished product. The purpose of launching it now is to give Bruins a chance to explore it, test it, and contribute ideas and feedback towards improving it. Like any new initiative, the idea of the Bruin Promise has been set into motion with a framework, a platform, a content base and search functionality; however, it is still a ways from the ideal – an ideal that is still being defined.

As you navigate the site, consider the following:

• Did you find the content relevant to your needs or interests? What’s missing?
• Is it easy to find what you were searching for? Is the navigation intuitive?
• Does the layout appeal to you? Do you prefer a curated presentation of limited content or a large breadth of content laid out that can be sorted and filtered?

Any and all feedback is welcome and will be considered. You are a stakeholder in the Bruin Promise and the next steps in its evolution will be determined by your user experience. Submit your thoughts to UCLAbruinpromise@alumni.ucla.edu.

A Game-Changer  

“We’re on the cutting edge of discovery every day at UCLA,” says President Ann Wang. “In our commitment to lifelong learning, alumni will now have access to tap into the University’s knowledge from the certificate level to exciting faculty research. Not a lot of universities are cracking that code.”

While the Bruin Promise is in its infancy, imagine the possibilities when it matures into full adulthood. As knowledge builds upon previous knowledge, the platform will continue to grow and evolve and strive for its ideal: a one-stop shop to feed your curiosity and lead you to greater heights personally and professionally. But its success requires your active engagement, your willingness to explore and respond. Poet William Butler Yeats said, “Education is not the filling of a pail but the lighting of a fire.” So with this new promise, let there be light.

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